M Mixtape

  realme marked its fifth anniversary in Pakistan with a grandeur unmatched by many in the industry. Lahore, a city pulsating with life, bore witness to the brand's "Fan Fest Event," an exuberant celebration where die-hard enthusiasts, influencers, and tech aficionados came together to relive the journey of the world’s fastest-growing smartphone brand.   Drawing attendees from its extensive local online fan base, realme extended its exclusive invitation to over 25 dedicated fans. With the rise of digital influence, the presence of tech vloggers and influencers at the event only augmented its impact, and their real-time updates sent waves of excitement through the tech community.   As the event unfurled, the attendees were presented with a corporate presentation showcasing the brand's staggering ascent. From its inception to its incredible trajectory of becoming the fastest brand to sell over 100 million devices and clinching the title of the fastest-growin...

Dawlance is the leading brand of innovative home appliances in Pakistan and a wholly-owned subsidiary of Arçelik - the 2nd largest manufacturer in Europe. It also sponsors valuable initiatives to accelerate the socio-economic progress of the country. On this world water week Dawlance has recently signed a memorandum of understanding (MoU) with Bondh e Shams – a resourceful social-development organization, for setting up two Solar-Water Projects, named ‘OASIS Box’. Under this agreement, Dawlance has committed to provide financial assistance and other resources, over the next five years, to Bondh e Shams for completing this project. OASIS Box is a transportable, solar-powered water-filtration and storage unit that removes bacterial water contamination providing safe access to clean water daily. This is one of the sustainable projects conceived by Bondh e Shams, with a vision to provide clean drinking water for the well-being of deprived communities at various locations, all over Pakist...

In an open letter thanking fans, Sky Li says realme will scale to new heights in the next half decade; Pakistan remains an integral part of the future.     The Founder and CEO of realme Sky Li has penned an open letter on the company’s fifth anniversary thanking fans across the globe for realme’s continued success. The company has gained recognition from customers around the world, moving up 29 places in Kantar BrandZ Top 50 Chinese Global Brand Builders list 2023.  The letter also highlights the company’s five-year "Leap-Forward Climbing Plan" to dominate markets with technologically superior devices. Pakistan remains a key market for realme in its growth strategy and the company has set its sights on becoming a top 3 smartphone brand by 2024 following the removal of most import restrictions and ongoing economic revival.  How “Dare to Leap” brought realme into the global mainstream  Five years ago, realme entered the crowded smartphone OEM market as...

In a momentous event, Abdul Razak Dawood, the Founder of Descon, along with Faisal Dawood, Vice-Chairman of Descon, marked a significant milestone in the company's journey towards agricultural innovation. The occasion celebrated the groundbreaking ceremony of Blume Agri, a PKR one billion pioneering venture that promises to significantly contribute to the Pakistani agriculture landscape. Mr. Zahid Hussain, CEO Rafum Group & Director Blume Agri, Mustapha Yousaf, CEO Blume Agri were Also present at the occasion. Scheduled to commence operations in December 2023, the upcoming venture is geared to serve as a catalyst for change in the local market. During its initial two years of operation, the focus will be on catering to the local market while fostering import substitution. This strategic approach is designed to not only fulfill domestic demands but also drive self-reliance in the agricultural sector. The Blume Agri plant envisages to be a state-of-the-art, fully automated ...

    realme, in collaboration with Critical Mass Lahore, conducted one of the largest bicycle marathons on Pakistan’s Independence Day. Over 600 cyclists from all over Lahore took part in the morning ride known as the realme Leap Up Azadi Ride. Chief guests included Capt. (R) Muhammad Usman Younis, Commissioner Lahore, Aliya Rehman, Professor, Govt. M.A.O College, University of Punjab, and Kamran Ali, famously known as KamranOnBike on social media. Now in it’s second year, this elite cycling event was a curtain raiser for realme’s 5 th anniversary and a part of its Fan Fest 2023. The event was a perfect way to celebrate Pakistan’s independence, providing a platform to all members of the wide cycling family and bringing together people from various backgrounds.     Annually, August marks the commemorative month of realme's establishment. This period serves as an introspective juncture, allowing the company to appraise its progress and outline its forthcoming a...

  U Microfinance Bank, Pakistan’s fastest-growing microfinance bank, has been lauded for its ‘Exceptional’ performance in agricultural credit in Pakistan, for Fiscal Year 2023, as rated by the State Bank of Pakistan (SBP). With this, U Bank is leading the microfinance industry in agri-loans in the country with the highest score. U Bank has achieved a commendable score of 80.6 in SBP’s Agriculture Credit Scoring Model, which utilizes multi-dimensional criteria to evaluate and improve agriculture financing by banks in Pakistan. This score is also the highest amongst all banks in the country, making U Bank one of the top contributors to the impressive growth of 25 percent in agriculture credit disbursement in Pakistan in FY2023, as reported by the SBP recently. For the recognition of the bank’s efforts, Mr. Kabeer Naqvi, President & CEO – U Microfinance Bank stated, “The SBP has played a key role in revitalizing and supporting the agriculture sector in light of the destructi...

  Five years on, realme has earned a lot of accolades for itself. From being the world’s fastest growing smartphone company to being the fastest brand to sell a 100 million devices and the fastest-growing major* 5G brand globally , realme has surprised everyone with its superb achievements on many fronts. Every year, the month of August is when realme celebrates its founding anniversary. It is a moment of reflection where the company looks into their journey so far and sets its sights on future achievements.  The company gathers its fans from all over the world in a celebration of their association with the brand. This year, when realme turns five years old, the brand is aiming to propel itself to the top tier in various markets. One such market for realme is Pakistan where the company plans to make a place for itself in the Top 03. This statement of intent is in line with realme’s tagline for its fifth anniversary – Leap Up – where the brand promises to support its users...